Urban, Glen L; Star, Steven H. <br/><br/>
Advanced marketing strategy: phenomena, analysis and decisions.  Phenomena, analysis and decisions. 

 - 1 
 - New Jersey  Prentice Hall  1991 
 - xx,563 
<br/><br/><label>ISBN: </label>0138519404 
<br/><br/><label>Dewey Class. No.: </label>658.802 URBG