TY  - BOOK
AU  - Lehmann, Donald R.
AU  - Winer, Russell S.
TI  - Product management
SN  - 0070603480
U1  - 658.8104  4
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Ltd
KW  - Financial analysis for product management
KW  - Category attractiveness analysis
KW  - Market potential and sales forecasting
ER  -