00671nam a2200205Ia 450000500170000000800410001702000150005804000180007304100080009108200230009910000230012224500690014525000120021426000660022630000250029265000460031765000370036365000430040070000220044320220228145513.0210716s2005    xx            000 0 und d  a0070603480  cAIMIT LIBRARY  aeng  a658.8104 24bLEHD  aLehmann, Donald R.  aProduct management /cBy Donald R. Lehmann and Russell S. Winer.  a4th ed.  aNew Delhi :bTata McGraw Hill Publishing Company Ltd ,c2005.  aXvi, 494p. ;c24 cm.  aFinancial analysis for product management  aCategory attractiveness analysis  aMarket potential and sales forecasting  aWiner, Russell S.