Lehmann, Donald R. <br/><br/>
Product management / 
By Donald R. Lehmann and Russell S. Winer. 
 - 4th ed. 
 - New Delhi :  Tata McGraw Hill Publishing Company Ltd ,  2005. 
 - Xvi, 494p. ;  24 cm. 
<br/><br/><label>ISBN: </label>0070603480 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Financial analysis for product management<br/>Category attractiveness analysis<br/>Market potential and sales forecasting
<br/><br/><label>Dewey Class. No.: </label>658.8104   / LEHD