TY  - BOOK
AU  - Lilien, Gary L;Rangaswamy, Arvind.
TI  - New product and brand management: marketing engineering applications: Marketing engineering applications
SN  - 0321046447
U1  - 658.575 LILG 
PY  - 1990///
CY  - New York
PB  - Addison Wesley
KW  - Production Management
ER  -