Lilien, Gary L;Rangaswamy, Arvind. <br/><br/>
New product and brand management: marketing engineering applications.  Marketing engineering applications. 

 - 1 
 - New York  Addison Wesley  1990 
 - 149 
<br/><br/><label>ISBN: </label>0321046447 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Production Management
<br/><br/><label>Dewey Class. No.: </label>658.575 LILG