TY  - BOOK
AU  - Lilien, Gary L;Rangaswamy, Arvind.
TI  - Marketing engineering: computer assisted marketng analysis and planning
SN  - 0321001958
U1  - 658.84 LILG 
PY  - 1991///
CY  - New York
PB  - Addison Wesley Longman
KW  - Marketing
ER  -