Lilien, Gary L;Rangaswamy, Arvind. <br/><br/>
Marketing engineering: computer assisted marketng analysis and planning 

 - 1 
 - New York  Addison Wesley Longman  1991 
 - 360 
<br/><br/><label>ISBN: </label>0321001958 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.84 LILG