TY  - BOOK
AU  - Capon, Noel;Hulbert, James M.
TI  - Marketing management in the 21st century
SN  - 013915695X
U1  - 658.8 CAPN 
PY  - 2001///
CY  - New Jersey
PB  - Prentice Hall
KW  - Marketing Management
ER  -