Capon, Noel;Hulbert, James M. <br/><br/>
Marketing management in the 21st century. 

 - 1 
 - New Jersey  Prentice Hall  2001 
 - xvii,637 
<br/><br/><label>ISBN: </label>013915695X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 CAPN