Batra, Rajeev. <br/><br/>
The new direct marketing: how to implement a profit driven database marketing strategy.  How to implement a profit driven database marketing strategy 

 - 2 
 - New York  Irwin  1995 
 - xiv,493 
<br/><br/><label>ISBN: </label>1556238096 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.84 BATR