00350nam a2200145Ia 4500008004100000020001500041041000800056082001700064100002200081245002000103250000600123260004000129300001200169650002300181210716s1995    xx            000 0 und d  a0471580716  aeng  a658.802 COHW  aCohen, William A.  aMarketing plan.  a1  aNew YorkbJohn Wiley and Sonsc1995  axii,318  aMarketing Planning