Keegan, Warren J. <br/><br/>
Global marketing management. 

 - 6 
 - New Delhi  Prentice Hall of India PVt Ltd  2008 
 - xiv,639/1999 
<br/><br/><label>ISBN: </label>9788120320666 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International Marketing
<br/><br/><label>Dewey Class. No.: </label>658.848 KEEW