TY  - BOOK
AU  - Johansson, Johny K.
TI  - Global marketing: foreign entry local marketing and global management: Foreign entry local marketing and global management
SN  - 978007066708X
U1  - 658.848 JOHJ 
PY  - 2008///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Ltd
KW  - International Marketing
ER  -