TY  - BOOK
AU  - Perreault, William D; McCarthy, E Jerome.
TI  - Applications in basic marketing: clippings from the popular business press
SN  - 0075610337
U1  - 658.848 PERW 
PY  - 2002///
CY  - New Delhi
PB  - McGraw Hill
KW  - International Marketing
ER  -