Perreault, William D; McCarthy, E Jerome. <br/><br/>
Applications in basic marketing: clippings from the popular business press. 

 - New Delhi  McGraw Hill  2002 
 - 233 
<br/><br/><label>ISBN: </label>0075610337 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International Marketing
<br/><br/><label>Dewey Class. No.: </label>658.848 PERW