TY  - BOOK
AU  - Kotabe, Masaaki;Helsen, Kristiaan.
TI  - Global marketing management
SN  - 0471372897
U1  - 658.848 KOTM 
PY  - 2001///
CY  - New York
PB  - John Wiley & sons
KW  - International Marketing
ER  -