Kotabe, Masaaki;Helsen, Kristiaan. <br/><br/>
Global marketing management. 

 - 2 
 - New York  John Wiley & sons  2001 
 - xxiv,739 
<br/><br/><label>ISBN: </label>0471372897 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International Marketing
<br/><br/><label>Dewey Class. No.: </label>658.848 KOTM