TY  - BOOK
AU  - Batra, Satish K
AU  - Kazmi, S H H.
TI  - Consumer behaviour : : Text and cases 
SN  - 8174463607
U1  - 658.8342  1
PY  - 2004///
CY  - New Delhi
PB  - Excel Books
KW  - Consumer Behavior
KW  - Consumer Research
KW  - Consumer and Cultural Influences
KW  - Consumer Decision Process
KW  - Organisational Buyer Behaviour
ER  -