Batra, Satish K <br/><br/>
Consumer behaviour :   Text and cases / 
By Satish K Batra and S H H Kazmi 
 - 1st ed. 
 - New Delhi ;  Excel Books,  2004. 
 - xiv, 536p. ;  PB :  24 cm. 
<br/><br/><label>ISBN: </label>8174463607 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior<br/>Consumer Research<br/>Consumer and Cultural Influences<br/>Consumer Decision Process<br/>Organisational Buyer Behaviour
<br/><br/><label>Dewey Class. No.: </label>658.8342   / BATS