TY  - BOOK
AU  - Shanker, Ravi.
TI  - Services marketing: text and readings 
SN  - 8174462678
U1  - 658.804  1
PY  - 2006///
CY  - New Delhi
PB  - Living Media India Ltd
KW  - Information technology and communication services
KW  - Transportation and logistics services
ER  -