Armstrong, Gary;Kotler, Philip. <br/><br/>
Marketing: an introduction.  Introduction. 

 - 10 
 - New Delhi  Pearson Education  2003 
 - xxviii,541,115 
<br/><br/><label>ISBN: </label>8129700123 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 ARMG