TY  - BOOK
AU  - Schiffman, Leon G
AU  - Kanuk, Leslie Lazar
AU  - Kumar, S Ramesh
TI  - Consumer behavior
SN  - 9788131731567
U1  - 658.8342 10
PY  - 2011///
CY  - New Delhi
PB  - Pearson Education
KW  - The Consumer as an Individual
KW  - Consumer in their Social and Cultural Settings
KW  - The Consumer Decision making Process and Ethical Dimensions
ER  -