Schiffman, Leon G <br/><br/>
Consumer behavior / 

 - 10th ed. 
 - New Delhi :  Pearson Education,  2011. 
 - xix,486,N-21,G-12,I-13 p. ;  PB:  27.2 cm. 
<br/><br/><label>ISBN: </label>9788131731567 
<br/><br/><label>Subjects--Topical Terms: </label><br/>The Consumer as an Individual<br/>Consumer in their Social and Cultural Settings<br/>The Consumer Decision making Process and Ethical Dimensions
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SCHL