00361nam a2200145Ia 4500008004100000020001500041041000800056082001500064100003300079245001500112250000600127260005000133300001800183650001400201210716s1987    xx            000 0 und d  a0023344105  aeng  a658.8 EVAJ  aEvans, Joel R;Berman, Barry.  aMarketing.  a3  aNew YorkbMac Millan Publishing Companyc1987  axxiv,744,I-27  aMarketing