Evans, Joel R;Berman, Barry. <br/><br/>
Marketing. 

 - 3 
 - New York  Mac Millan Publishing Company  1987 
 - xxiv,744,I-27 
<br/><br/><label>ISBN: </label>0023344105 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 EVAJ