Kotler, Philip;Armstrong, Gary. <br/><br/>
Principles of marketing. 

 - 7 
 - New Delhi  Prentice Hall of India PVt Ltd  2005 
 - xviii,712,I-22/1996 
<br/><br/><label>ISBN: </label>8120328256 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 KOTP