TY  - BOOK
AU  - Dalrymple, Douglas J;Parsons, Leonard J;Jeannet, Jean-Pierre.
TI  - Cases in marketing management
SN  - 0471547468
U1  - 658.8 DALD 
PY  - 1992///
CY  - New York
PB  - John Wiley & sons
KW  - Marketing Management
ER  -