00422nam a2200145Ia 4500008004100000020001500041041000800056082001700064100003700081245008300118250000600201260003300207300000800240650002800248210716s1998    xx            000 0 und d  a0256218943  aeng  a658.848 MELJ  aMeloan, Taylor W;Graham, John L.  aInternational and global marketing: concepts  and cases.bConcepts  and cases.  a1  aNew YorkbMc Graw Hillc1998  a439  aInternational Marketing