TY  - BOOK
AU  - Lilien, Gary L.
TI  - Marketing mix analysis: with lotus 1-2-3: With lotus 1-2-3
SN  - 0894260693
U1  - 658.802 LILG 
PY  - 1986///
CY  - USA
PB  - The scientific press
KW  - Marketing
ER  -