00381nam a2200145Ia 4500008004100000020001500041041000800056082001700064100002000081245006500101250000600166260003600172300001300208650001400221210716s1986    xx            000 0 und d  a0894260693  aeng  a658.802 LILG  aLilien, Gary L.  aMarketing mix analysis: with lotus 1-2-3.bWith lotus 1-2-3.  a1  aUSAbThe scientific pressc1986  axiii,206  aMarketing