Lilien, Gary L. <br/><br/>
Marketing mix analysis: with lotus 1-2-3.  With lotus 1-2-3. 

 - 1 
 - USA  The scientific press  1986 
 - xiii,206 
<br/><br/><label>ISBN: </label>0894260693 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 LILG