00425nam a2200133Ia 4500008004100000020001500041041000800056082001700064100002900081245010800110260004700218300001200265650001400277210716s9999    xx            000 0 und d  a8120402316  aeng  a658.802 MASO  aMascarenhas, Oswald A J.  aNew product development: its marketing research and management.bits marketing research and management.  aNew DelhibOxford & IBH publishing co. ltd  axiv,323  aMarketing