Mascarenhas, Oswald A J. <br/><br/>
New product development: its marketing research and management.  its marketing research and management. 

 - New Delhi  Oxford & IBH publishing co. ltd 
 - xiv,323 
<br/><br/><label>ISBN: </label>8120402316 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 MASO