TY  - BOOK
AU  - Berkowitz, Eric N;Kerin, Roger A;Hartley, Steven W;Rudelius, William.
TI  - Marketing
SN  - 0810606020
U1  - 658.8 BERE 
PY  - 1997///
CY  - London
PB  - Irwin
KW  - Marketing
ER  -