Berkowitz, Eric N;Kerin, Roger A;Hartley, Steven W;Rudelius, William. <br/><br/>
Marketing. 

 - 5 
 - London  Irwin  1997 
 - xxxii,736 
<br/><br/><label>ISBN: </label>0810606020 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 BERE