Bajaj, Chetan.
Retail management /
By Chetan Bajaj, Rajnish Tuli and Nidhi V Srivastava.
- 1st ed.
- New Delhi : Oxford University Press , 2005.
- X, 698p. ; 24 cm.
9780195669862
Retail market segmentation
Relationship marketing in retailling
658.87 / BAJC