00360nam a2200145Ia 4500008004100000020001500041041000800056082001700064100001900081245004200100250000600142260003900148300001300187650001400200210716s2005    xx            000 0 und d  a8129707128  aeng  a658.802 PRAC  aPrahalad, C K.  aFortune at the bottom of the pyramid.  a1  aNew DelhibPearson Educationc2005  axvii,401  aMarketing