TY  - BOOK
AU  - Moorthi, Y L R.
TI  - Brand management: the Indian context 
SN  - 8125914277
U1  - 658.827  1
PY  - 2004///
CY  - New Delhi
PB  - Vikas Publishing House Pvt  Ltd
KW  - Customer based brand equity
KW  - Building brand personality
ER  -