00641nam a2200205Ia 4500 20220607094153.0 210716s2004 xx 000 0 und d 8125914277 AIMIT LIBRARY eng 658.827 1 MOOY Moorthi, Y L R. 40716 Brand management : the Indian context / By Y L R Moorthi. 1st ed. New Delhi : Vikas Publishing House Pvt Ltd , 2004 . xi, 171p. ; 24 cm. Customer based brand equity 40717 Building brand personality 40720 ddc BK 1st 658.827 MOOY 198070 198070 0 0 ddc 0 0 MBA AIMIT AIMIT 2004-09-01 150.00 Bill no:941; Bill dt:2004-08-07 0 658.827 MOOY MBA00635 2026-05-23 00:00:00 112.50 2021-07-16 BK 0 0 ddc 0 0 MBA AIMIT AIMIT 2005-11-25 150.00 Bill no:6818; Bill dt:2005-11-14 0 658.827 MOOY MBA02377 2026-05-23 00:00:00 120.00 2021-07-16 BK 0 0 ddc 0 0 MBA AIMIT AIMIT 2016-02-16 350.00 Bill no:393; Bill dt:2016-02-11 0 658.827 MOOY MBA12231 2026-05-23 00:00:00 280.00 2021-07-16 BK