00545nam a2200181Ia 450000500170000000800410001702000150005804000180007304100080009108200220009910000200012124500640014125000120020526000590021730000240027665000320030065000310033220220607094153.0210716s2004    xx            000 0 und d  a8125914277  cAIMIT LIBRARY  aeng  a658.827 21bMOOY  aMoorthi, Y L R.  aBrand management :bthe Indian context /cBy Y L R Moorthi.  a1st ed.  aNew Delhi :bVikas Publishing House Pvt  Ltd ,c2004 .  axi, 171p. ;c24 cm.  aCustomer based brand equity  aBuilding brand personality