Moorthi, Y L R. <br/><br/>
Brand management :  the Indian context / 
By Y L R Moorthi. 
 - 1st ed. 
 - New Delhi :  Vikas Publishing House Pvt  Ltd ,  2004 . 
 - xi, 171p. ;  24 cm. 
<br/><br/><label>ISBN: </label>8125914277 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer based brand equity<br/>Building brand personality
<br/><br/><label>Dewey Class. No.: </label>658.827   / MOOY