00389nam a2200145Ia 4500008004100000020001500041041000800056082001800064100001900082245006200101250000600163260003800169300001400207650002200221210716s2001    xx            000 0 und d  a9812401229  aeng  a658.8342 ASSH  aAssael, Henry.  aConsumer behavior and marketing action.bMarketing action  a6  aNew DelhibThomson learningc2001  axviii,718  aConsumer Behavior