Assael, Henry. <br/><br/>
Consumer behavior and marketing action.  Marketing action 

 - 6 
 - New Delhi  Thomson learning  2001 
 - xviii,718 
<br/><br/><label>ISBN: </label>9812401229 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342 ASSH