00357nam a2200145Ia 4500008004100000020001500041041000800056082001700064100002700081245003500108250000600143260002800149300001300177650002100190210716s2004    xx            000 0 und d  a1861976054  aeng  a658.827 RIEA  aRies, Al; Ries, Laura.  a22 immutable laws of branding.  a1  bProfile Books Ltdc2004  aviii,180  aBrand Management