Ries, Al; Ries, Laura. <br/><br/>
22 immutable laws of branding. 

 - 1 
 -  Profile Books Ltd  2004 
 - viii,180 
<br/><br/><label>ISBN: </label>1861976054 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.827 RIEA