TY  - BOOK
AU  - Clow, Kenneth E.
AU  - Kurtz, David L.
TI  - Services Marketing: operation, management and strategy 
SN  - 9788177223767
U1  - 658.804  2
PY  - 2003///
CY  - New Delhi
PB  - Biztantra
KW  - Developing an integrated communications program
KW  - Managing supply demand and productivity
KW  - Competitive marketing strategies
ER  -