Clow, Kenneth E. <br/><br/>
Services Marketing :  operation, management and strategy / 
By Kenneth E. Clow and David L. Kurtz. 
 - 2nd ed. 
 - New Delhi :  Biztantra ,  2003. 
 - Xii, 460p. ;  27 cm. 
<br/><br/><label>ISBN: </label>9788177223767 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Developing an integrated communications program<br/>Managing supply demand and productivity<br/>Competitive marketing strategies
<br/><br/><label>Dewey Class. No.: </label>658.804   / CLOK