TY  - BOOK
AU  - Sumathi, S
AU  - Saravanavel, P
TI  - Marketing research and consumer behaviour
SN  - 8125914765
U1  - 658.8342 1
PY  - 2003///
CY  - New Delhi
PB  - Vikas Publishing House
KW  - Consumer Behavior
KW  - Marketing Research
ER  -