Sumathi, S <br/><br/>
Marketing research and consumer behaviour / 
By S Sumathi and P Saravanvel 
 - 1st ed. 
 - New Delhi :  Vikas Publishing House ,  2003. 
 - xvi,761p ;  PB :  21.5 cm 
<br/><br/><label>ISBN: </label>8125914765 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior<br/>Marketing Research
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SUMS